Set in the Indian Ocean in South Asia, the tear drop shaped
tropical island nation of Sri Lanka has a history dating back to the birth of
time. It is a place where the original
soul of Buddhism still flourishes and where nature’s beauty remains abundant
and enriched. Few places in the world can offer the travelers such a remarkable
combination of stunning landscapes, pristine beaches, captivating cultural
heritage and unique experiences within such a compact location. Within a mere area of65, 610 kilometers lie 8
UNESCO World Heritage Sites, 1,330 kilometers of coastline - much of it pristine
beach - 15 national parks showcasing an abundance of wildlife, nearly 500,000
acres of lush tea estates, 250 acres of botanical gardens, 350 waterfalls,
25,000 water bodies, to a culture that extends back to over 2,500 years.
The famous explorer Marco Polo of the 12th Century wrote
that Sri Lanka is the finest island in the whole world. For centuries it had
been a great tourism destination particularly for European Travelers. However
the 30 year long internal conflict and terrorism had a negative impact of
Tourism and the growth of the industry got stagnated. However after the end of
the conflict in 2009 the country’s tourism prospects look promising.
The advantage of Sri Lanka as a Tourism destination is
threefold. Firstly it is an authentic Tourism destination. Secondly it is a
compact island of 65,610 sqkm where a tourist can travel the length and breadth
of the country within a few days, thirdly the diversity of the tourism product
is unparalleled .For the simplicity of communicating the diversity of Sri Lanka
in 2010 the tourism authorities started positioning the country around 8
different products namely; beaches, heritage, wildlife, scenic beauty, mind and
body wellness, festivals, sports and adventure and Essence.
Where pristine is concerned, surrounded by the aquamarine
waters of the Indian Ocean miles of golden sand contour the little island by
the sun. It is a vision of Supernatural beauty. By Day, it’s a sacred ground
for sun worshipers. By night, the moonlit shores and the soft lull of the waves
echo romance and tranquility. From sleepy lagoons to lively fishing villages,
underwater fantasies to surfer’s paradise, each stretch of sand and every mile
of crystal clear water is waiting to delight the amphibian in us.
Heritage as we know it in Sri Lanka, castles in the sky are
more than just a figment of your imagination. For there’s something very real
about this splendid island and its many wonders. The sheer majesty of the
Sigiriya Rock Fortress with its breathtaking landscaped gardens make you feel
on top of the world. Ascend the mountain of Butterflies, a sacred ground to
pilgrims of four world religions. The caves that were homes to prehistoric man
and move amongst the vestiges of ancient cities. 2500 years of civilization,
eight world heritage sites and dozens of wonders beckon the travelers.
Thrills, Sports and Adventure is also known to be an element
that brings in tourism to Sri Lanka being an ideal location, with ragged
mountains and dense forests, raging rivers and calm seas our enthralling island
provides a perfect playground for thrill-seekers, adventure tourists and sports
buffs. Is it the altitude of a ride on the crest of surf? Or the rush of a
rapid on a foamy river? Maybe a safari through the jungle? Whether you enjoy
arduous jungle treks, invigorating surf-sessions, hot air ballooning of
golfing, a trip to Sri Lanka grants the luxury of experiencing a new thrill
every day.
When reflecting upon Nature and Wildlife, the traveler is
guided by sheer instinct to this exotic island in Asia. Wake up to the call of
indigenous birds. Dink deep from a babbling brook. Take in the moist air of a
rainforest. Spend an afternoon in the presence of snoozing leopards and bathing
elephants. Watch an amorous peacock flaunt its plumage against the flaming
sunset. Turn your gaze towards the ocean to witness pods of frolicking dolphins
at play. Dive deep to discover multi-hued underwater gardens and he colorful
habitat amongst the silent shipwrecks. As night falls end one adventure to
start another.
Bliss, Sri Lanka has been a place that refreshes not just
the mind and body, but also the soul and spirit. And for thousands of years,
the most popular method used to restore and rejuvenate tired bodies and weary
souls has been Ayurveda - the oldest and the most holistic medical system
available in the world. Based on indigenous Indian medicine, it draws not only
on a deep understanding of philosophy but also elements of physiology,
psychology and spirituality. It was so influential that traditional Tibetan
Chinese medicine and Greek medicine embraced many of the concepts introduced by
Ayurveda.
Scenic beauty, a meandering ascent through the hill along
the rise and fall of the blue green landscape emulates a journey to heaven. The
cool mountain air rejuvenates your spirits. Suddenly you capture the sight of a
white whale of cascading waters. Tea gardens spotted with brightly attired
figures, their quick fingers picking out the freshest leaves.
The Sri Lankan Essence owed to its multicultural heritage,
the island is enriched with a vibrant and diverse way of life. The friendly
people of Sri Lanka are more than happy to introduce you to the mouthwatering
cuisine, magnificent arts, captivating dances, toe-tapping music and dazzling
parades and festivals.
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